Pinterest is my favourite platform which brings almost all the traffic to my blog. It could be your best friend to drive traffic until google starts loving your website enough to show it on the first page.
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If you are here, I believe that you have already started your blog and is looking to gain traffic to your blog. If you are new and haven’t created your Pinterest account yet, you can download my free Pinterest course to learn the basics of Pinterest.
Pinterest can help you initially in getting good traffic to your website. Not only this, some people have built their businesses totally from Pinterest.
1. Sign up for a Pinterest account to grow your blog traffic
Signing up for a Pinterest profile is easy. Go to Pinterest and sign up with your email. You can sign up either with your facebook or twitter account. You will have your profile running just by submitting your information. After signing up you will get the confirmation email. After you confirm your account, you are all set to start.
Complete your profile with the keywords. Don’t stuff keywords but you can always add them nicely and in the context of your niche.
To start your optimised Pinterest account and to grow it, you can learn it from this course.
2. Turn it into a business account
If you want to use Pinterest for your business or blog to grow, convert your account to business account. A business account allows using of analytics for your account. It will become easy to measure the growth of your blog. A business account gives a professional look to your page.
3. Use a professional photo
Use a professional photograph in your profile. Some people use their company logo which is perfectly fine. Using your own professional photo gives an indication that this account belongs to a person which is you.
People will be more interested in saving from the account which belongs to a person they can see.
4. Create at-least 10 boards related to your niche
Create at least 10 boards related to your niche. Name your boards according to keywords. For a keyword search, type a word in the search area and see what comes up. Then name according to the keywords but don’t overdo it. Also, make some other lifestyle-related boards. Like DIY and recipes boards. And relate them to your niche.
For example, if you are a personal finance blogger, you can create a budget recipes board or budget dresses. There are many options.
5. Create a new board every few weeks
When you are starting out, you don’t have much content to share n Pinterest. As you start creating more content, you will need to pin more and will need more boards. Create new boards every few weeks.
6. Start creating pins
Design your beautiful vertical pins to add to your boards. Whenever you write a blog post, try to make at least three pins with different designs for your post. And add them to your boards. For creating pins use Canva. Canva is easy to work with.
When you start working on Canva, it feels overwhelming but when you get some practical experience with it, it becomes easy and you can make beautiful pins as you like. You can play with colours, fonts, sizes of the pics and many more.
There are many fonts available, stick to a few fonts to create a brand. Always use big bold fonts to make your pin text readable and stand out.
Pin size: Optimum pin size suggested by Pinterest is 600×900 pixels. Or any size in the ratio of 2:3 is fine.
Pins should be vertical as vertical tall images get more pins as compared with square or horizontal pins.
7. Upload pins to relevant boards
Now that you have created pins for your post, add them to relevant boards. While uploading makes sure you write keywords rich description on your pins.
Pin to your most relevant board first. Then you can pin to your other relevant boards. Write keyword-rich descriptions and hashtags.
If you already have an account and are looking to further increase your blog traffic, you can start working on these below-listed strategies. These I am using myself and results are visible. I am getting more clicks, more saves and good traffic to my website.
8. Create fresh content
Pinterest is a visual search engine, so it loves fresh content. Fresh content according to Pinterest is
- A new blog post or
- New pins for old blog posts
This will give your followers and people on Pinterest fresh content to click and save. In other words, more engagement and this is what this platform is looking for.
9. Keywords in board descriptions
Whenever we talk about Google, we get that intimidating word SEO. SEO is not only for Google, but it is also relevant for Pinterest. Keywords should be there in the board descriptions.
How to find keywords for the board as well as pin descriptions.
Type your keyword in the Pinterest search bar. It will show you some suggestions. Write down those on your notebook.
Then click on one of the suggested keywords, it will show you more keywords people are searching for. Write down those too. You can use these keywords in your board descriptions as well as in pins related to the keyword.
Every time, you create a pin, do the same for writing keywords as well as hashtags to the pins. This will help your pins to rank higher in the search.
10. Pin at the right time
This is difficult to figure out but the tailwind does all the magic for you. On a single click, it will create a schedule for you on the basis when your pinners are most active. You can schedule then your pins according to your best pinning times.
11. Pin high-quality pins and consistently
Pinning high-quality pins with consistency is required if you want to grow your blog traffic. Pinterest is the fastest place to grow your traffic because all the new pins are shown to people. It is not like other social media sites where only your followers will see the feed.
It is difficult to be on one social media the whole day. For this schedulers come into rescue. For Pinterest, you can use tailwind. It is the Pinterest approved scheduler and can do magic for your Pinterest account.
If you have not used the tailwind for Pinterest yet, you can sign up for free month here.
In the beginning, it looks a bit difficult to use but you get accustomed to it as you go.
Tailwind provides you with the information about when your pins get the most engagement. This magical scheduler can provide you pinning schedule with one click. You can then schedule your pins according to this suggested schedule.
12. Manual Pinning
It becomes easy to pin with the help of social media schedulers but Pinterest loves when you are actually there. So pin manually also. As for me, I live in Australia so what I do is pin at two times manually. One in the morning. And others in the evening. The optimum time for Pinterest is evenings.
And most of my viewers are from America and Australia. So when I pin in the morning, it is the evening in America. And when I pin in the evening, it is seen by Australian viewers. It is best to have a pinning strategy according to your own niche and viewers. Test these things and find out what best works for you.
If you want to learn Manual pinning, here is a detailed course to learn how to pin manually.
13. Follow other people in your niche
When you follow other people in your niche, you will get their pins in your home feed. This way it will be easy for you to pin other people’s content. It is difficult to grow alone, so the best strategy is to share other people’s content. Following influencers in the same niche allows you to pin the content which will be helpful to your followers.
If you have just started out, getting traffic to your website from google will be difficult, you can start building up traffic from Pinterest.
⭐If you want to start an optimised Pinterest account for your business, I highly recommend to learn it from this course as you will learn ins and outs of Pinterest as well as it is very beginner-friendly.
If you still need help with your Pinterest account and want to gain good traffic send me a message. I am a Pinterest strategist and can help you in creating a Pinterest Marketing strategy for your online business. Contact me and I will get to you soon.
📌Do you like this post? Don’t forget to follow me on Pinterest🙂