Pinterest hit nearly 1 billion dollars in ad revenue in 2018. Wow-what a great platform. It has grown into such a big visual search engine, and it is growing fast. Not only this, half of U.S. millennials are on Pinterest.
Do you want to grow your Pinterest account?
I think you should because if you are not using Pinterest for your business, you are leaving so much on the table. Pinterest can be HUGE for your business and revenue. It has 2 million monthly users and growing each day.
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Particularly small businesses can benefit from Pinterest a lot as the users on Pinterest are in buying mode as compared with other social media platforms. According to Hootsuite, Pinterest users are valuable demographics.
More and more males are coming to interest. Pinterest is not only the place for women to find pretty dresses, shoes and recipes but big businesses are also coming to Pinterest. The reason is users on Pinterest are in better buying mode as well as it has a search feature which allows people to find, what they are looking for, by searching on the search bar.
To grow an online business with Pinterest marketing, few things are a must
Why use Pinterest for your business?
I think you will agree with me on this one that when we browse social media platforms, we have a specific reason to do so. For me, I open Facebook only when I have nothing else to do or I am bored. Same is with Instagram. I feel Twitter to be very overwhelming.
I always use Pinterest when I have to look for ideas for recipes, for dresses and even I have started using Pinterest to find ideas about travelling. This is just my example to show how interests are changing.
I believe this is the reason Pinterest drives more sales and is good for businesses as compared with other social media platforms.
How to get started with Pinterest
Pinterest is a bit complicated as compared with other platforms. It takes some time to learn and see the growth. It is time-consuming and on top of that, it changes a lot. But don’t get overwhelmed with this. There are a few things you can do to be on top of the game.
You can start it yourself or if you are a total newbie and want to start a professional account from day one, you can learn it from this course. It has helped me in starting an optimised account from day one.
Here are the steps to sign up with the Pinterest
1. Sign up for a Pinterest account to grow your blog traffic
2. Turn it into a business account
3. Create at-least 10 boards related to your niche
4. Start making pins
The recommended size for pins is in ratio 2:3
5. Upload pins to relevant boards
6. Link to your blog posts
7. Write pin descriptions
8. Schedule your pins using tailwind
9. See your traffic growing
10. Check your Pinterest analytics
You can read more on how to start your Pinterest account here
How you should be pinning
In the beginning, you will not have much of your own content, so it is better to in from others. Start with 10 pins per day and gradually increase the pinning rate. Pin those pins that have good repins. Always check that the pin takes you to the right website. Sometimes there re stolen pins which are linked to other websites.
How you should be using traffic from Pinterest
You should have a clear goal set for the traffic you will get from Pinterest and most of the time, that clear goal is to convert visitors to customers.
If you want to increase subscribers, you should have a compelling optin to immediately grab the attention. If you want product sale, your pin should be styled in the same way. Pinterest can be used as an entry point to the sales funnel.
Traffic coming to your website should not be wasted and you should immediately offer something.
- Create a Profile on Pinterest
- Create eye-catching vertical pins
- Add a keyword-rich description to your boards and pins
- Pin to relevant boards
- Join niche-specific group boards
- Use manual as well as scheduling for pinning
✨ If you want to start an optimised Pinterest account for your business, I highly recommend to learn it from this course as you will learn ins and outs of Pinterest as well as it is very beginner-friendly.